Shania Twain was announced as the winner of the SMItty Award for Most Innovative Use of Scent Marketing. It is awarded to a brand owner who has implemented an outstanding use of scent in a way that is new and unexpected.
In her Las Vegas Show, SHANIA: STILL THE ONE, at The Colosseum at Caesars Palace Twain infuses the air throughout the show with various specialized scents. Her own fragrance, Still The One Day and Still The One Night, is wafted throughout the audience and slowly transitions into a saloon scent (leathery and vintage) and then into the smell of a campfire. Scent machines are strategically placed throughout The Colosseum for audience members to experience the show from all senses.
“I’m honored to have received the SMItty Award for the most innovative use of scents in my show, including my new perfume, Still The One Day and Night,” said Twain. “Creating my new show, SHANIA: STILL THE ONE was artistically fulfilling and receiving this award is yet another level of reward I hadn’t even imagined. I’m proud of this unexpected achievement.”
Shania will wrap up the first run of her 2013 show dates on June 1st and will return back to the Colosseum stage in October. For a full list of performance dates to see SHANIA: STILL THE ONE or to purchase tickets visit www.shaniainvegas.com. Shania’s perfume Still The One Day and Night can be purchased at the show’s boutique.
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