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Social Media for Artists: Post. Love. Hate. Repeat.

I have a love / hate relationship with social media, and I’ve learned to embrace the cyclical frustration along the way. My mood swings back and forth when I interface online. I have come to accept these ups and downs as part of the daily game. When it brings me down, I just pick myself up, and post, post, post again. For example, it goes something like this: “WOW, look HOW MANY hits that post generated! This exposure is great for my art business. I feel ...
 
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9 Ways to Increase Your Follower Base This Summer

Don’t let summer get in the way of follower growth! – I know you want to hit the beach and the back porch with your friends, but it’s important to keep building your follower base. It’s always surprising to me when clients I work for at Cyber PR® tell me how they’re frantically attempting to amass more and more potential followers and/or supporters while not focusing on the followers and supporters that they already have. Followers aren’t things you collect...
 
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Why Email Newsletters Are Still a Vital Marketing Tool for Musicians

“Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.” That quote is from a recent New York Times article “For Email Newsletters, a Death Greatly Exaggerated”. We thought it was a good time to reiterate why we think email newsletters are still one of the most effective promotional tools for musicians today, which is also why we continue to...
 
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Vid O The Week: Black Angels – Clear Lake Forest

If you haven’t heard of The Black Angels, then you’re coming in at the right time. A band named for The Black Angel’s Death Song and undoubted bearers of the latest wave of droneadelica, these dudes have left their mark in the sounds of every band from Melbourne to Malacca who aspire to be on the next Bond soundtrack. In my humble opinion, last April’s Indigo Meadow was not only the best Black Angels release, but also one of the best of the...
 
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Tomatrax Interviews Date Night At The Museum

Tomatrax returns to Happy for the first time in ages with an interview with indie pop-up-and-comers Date Night At The Museum. You can catch them launch their single Flashing Lights tonight at The Espy or tomorrow night at Spectrum. TRAX: How did the band form? DATE NIGHT: Johny and I went to high school together and played in different bands before he told me that we needed a singer with a killer voice and a little sass to top it off. Sure enough...
 
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Protecting Your Best Marketing Asset: Your Voice

No matter how exquisite your songwriting is, you can't show it off to its best advantage if your voice is damaged. Whether you sing your own songs professionally or you're making a demo so other singers can use your compositions, your voice is the medium for your compositions. Just as with physical exercise, we often put care of our voices on the back burner. But if songwriting is your passion, protecting the means...
 
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Confessions of a Music Supervisor Pt. 2

So as I said in Part 1 of my “confession," I love to say that I’m the "anti-music" music supervisor - although that really isn’t true as I love music. I explained that I take the approach as a music supervisor to focus on fulfilling the vision and purpose of a film, not in showcasing music. I’m grateful every day that I get to play in this game of entertainment instead of getting the proverbial “real job.” Although the job has its serious side with a lot at stake – from millions...
 
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Time Well Wasted with Brad Paisley

It seems these days that country songs have blended into a mix of lyrics involving beer, trucks and girls. Though some of Brad Paisley’s songs fall into this category, his unique voice and ability to shred a guitar like no other country star sets him apart and keeps the fans wanting more. The 41 year old country star attracts all age groups and types of people to his shows. With a nine year old boy on one...
 
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5 Bloodsucking Vampire Rock Songs

Bloodsuckers are running a close second to zombies as the cool ghouls de jour, with True Blood about to kick into its final TV season and The Strain already sucking in viewers. There’s also the Twilight phenom. But when it comes to comparing the lifespan of the undead, vampires have a much richer and longer history, with literature and lore dating back to Assyria and ancient Greece, plus — more important! — a slew of great rock songs.
 
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Toby Keith in Concert in Pittsburgh

Everything about Toby Keith is big, from his stature to the nickname Big Dog Daddy. Of course, his shows must follow suit. A sold out First Niagara Pavilion waited patiently on a perfect Saturday evening as the lawn filled under the full moon. After a five minute sketch comedy commercial featuring Carrot Top for tour sponsor Ford, the 6’3” Oklahoman opened amidst pyro and smoke clad in his signature button down and straw cowboy hat with...
 
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It Takes Two Baby

The White Stripes paved the way for the duo as a fully-fledged rock band. They were by no means first, White himself has said that he was inspired by the psychobilly two-piece the Flat Duo Jets. But The White Stripes certainly made it clear that this type of stripped down band sound can achieve mainstream success. The Black Keys is the band that first come to mind as the Stripes’ successors, but who are some of the other rock duos out there? Here’s...
 
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Johnny Winter Remembered

Guitar legend Johnny Winter was found dead at age 70 in his Zurich, Switzerland hotel room on Wednesday. Several weeks ago he gave one of his last major interviews to Gibson correspondent Ted Drozdowski. "Johnny was in great spirits when we spoke," Ted says. "He was laughing, said he felt better than he had in decades and was looking forward to the future. We even discussed his bucket list — obviously with no idea he'd have so little time to...
 
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Confessions of a Music Supervisor Pt. 1

Hi. I’m a music supervisor. My confession? I’m an “anti-music” music supervisor. I don’t want the best song for my film and I don’t even want to think about your song. Got your attention? Let me explain. My Background. I actually do love music. I have played music since age four and was on a college music scholarship as a business and theater major. I’ve been a music executive, songwriter and producer in the music industry for many years. Even some of my...
 
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Southern Pride: Guitar Collector Ronny Proler on the Southern Rock Tribute 1959 Les Paul

Since getting his first Les Paul four decades ago, the Houston, Texas native has amassed a collection that would be the envy of any enthusiast. Along the way, the 60-year-old musician/collector has cultivated friendships with some of the most acclaimed musicians of our times. Billy Gibbons, Charlie Daniels, Joe Bonamassa and Warren Haynes are just a few of the guitar greats that Proler counts among his friends.
 
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The Evolution of Rock Music

In the earlier part of 1950s the world witnessed the birth of a popular music genre known as Rock Music. It is very difficult to pin point a particular song as the birth of rock, however, the most attention and credit goes to Rocket 88 by Jackie Brenston and Rock Around the Clock by Bill Haley and the comets. The new form of music with electric bass guitar and drums and cymbals was becoming increasingly popular and famous. Elvis Presley, in 1954, recorded...
 
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