Latest Articles

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The Grammy Awards and Indie Music Marketing

Sometime in the summer of 2013, I decided to join The National Academy of Recording Arts and Sciences (NARAS), AKA The Academy®. I had heard it was a great way to network with other local musicians – including Seattle’s own Grammy®-winning writers, producers and artists like Sir Mix-A-Lot, Eric Tingstad and Sue Ennis. Then, in the fall, on a lark, I decided to see what it was like to submit my music for the 56th (as they call it) Grammys. Just for fun, mind you, and ...
 
Robby Krieger headlined on the GoPro Stage.

NAMM 2014: From Robby Krieger And Jonny Lang To A New Springsteen

The blues-rocker Jonny Lang, the 13-year-old upstart Alana Springsteen (no relation to the Boss), the Doors’ Robby Krieger and others provided standout performances at the annual Anaheim gathering. A couple of decades ago, on-site performances at the National Association of Music Merchants show, or NAMM, were definitely not a key part of the event held every January at ...
 
Jon Pardi

New Artist Spotlight: Jon Pardi

Saloon pianos clink, guitars crunch and fiddles, well, they fiddle throughout Write You a Song, Jon Pardi’s debut album on Capitol Records Nashville. And it fits together into a package that practically dares you not to get up and dance. A lot of Pardi’s energy stems from days on the road and long nights on stages throughout his home state of California. He was already absorbing the spirit of real-world Country when he performed “Friends in Low Places” at age 7 for his father’s...
 
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Why Everyone Should Own (And Play!) A Keyboard

Every musician should own a keyboard. Every songwriter too. If you learn to play it well, that's wonderful. If you don't, that's ok. But the piano or keyboard is still one of the greatest tools for creating and understanding music, whether you ever perform on it or not. Piano is one of the simplest instruments to learn in many ways. Playing piano really well involves tremendous dexterity and coordination, but mastering any instrument demands the same level of commitment and practice...
 
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Indie Artist Spotlight: 13 Editor Picks from 2013 - Part 2

As we push a few days further into the new year, it’s time to dig into Part Two of ourTop 13 Editor Picks of 2013. We’re pressing “play” again on some favorite (and memorable) editor selections that appeared in Indie-Music’s Indie Artist Spotlight in 2013. Our continued goal in 2014 is to put the emphasis back on the artists - discovering new talent and rediscovering old favorites that get us excited about the independent music scene. We’ve rekindled some great partnerships...
 
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Building Your Fanbase With More Frequent Releases

Gone are the days when you’d record and release a new album every three or four years, throw all your promotional eggs into that one basket, tour non-stop for two years, and then repeat. Everything has changed, from the consumption habits of music fans to the costs and processes of music production. Nowadays — especially in the independent music world — the more music you release (assuming it’s good music), the greater your chances of building a loyal...
 
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Protecting Band and Artist Stage Names

In this blog, guest contributor Attorney Michael I. Santucci discusses the topic of trademarking band and artist stage names as part of your musical brand and offers advice to stay informed on a topic that baffles many. A musical artist’s stage name or band name is often the most valuable asset she / he / it has. They are protectable as trademarks and service [FN1] under common law in the United States and in other common law nations, and are eligible for...
 
Kayla Calabrese

New Artist Spotlight: Kayla Calabrese

You can thank the CVS drugstore chain for getting Kayla Calabrese excited about Country Music. After all, she was born in Pine Beach, N.J., far from the nearest ranch or honky-tonk. Her family is pure Italian-American. Though she definitely enjoyed singing, Calabrese grew up dreaming more of being a doctor than a Country crooner. All of that changed when she and her mother took part in a scavenger hunt for tickets to a Martina McBride concert...
 
Liza Anne

Sea Wolf Performs at Nashville’s Mercy Lounge

The stage was empty; a microphone was just standing there. It was imperative that the night’s show was going to compose of solo acts. Liza Anne, and Kiernan McMullan, who are Nashville’s local musicians, opened the stage for Alex Brown Church, aka Sea Wolf. The Mercy Lounge filled up quickly with Sea Wolf fans anticipating for him to perform. Liza Anne, who went on the stage first, performed a short set, but a sweet set. Her voice is reminiscent as Pricilla Ahn...
 
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Jake Hamilton and the Sound - Beautiful Rider

He’s led worship in mammoth arena settings, stirred souls in the smallest of churches, performed on no less than four continents spanning many major American festivals to an audience of over 10,000 in Brazil, but even with experience at literally every level and cultural crossroad, Jake Hamilton and the Sound still have no idea what they’re doing. Sure, there’s the tangible success found in concerts alongside Third Day, Jeremy Camp, MercyMe and three years of Jesus...
 
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5 Things Songwriters Can Do To Move Their Careers Forward

As a new songwriter, you may be overwhelmed by all there is to do when it comes to moving forward in your career. I’d compare the approach of this article to eating the elephant one tiny bite at a time. In other words, by being patient, organized and methodical in your daily work as a songwriter, you’re guaranteed to make steady progress in your career. If you follow the suggestions below, the results won’t be immediate but when you look back after six months or a year, I think...
 
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3 Tips For Getting Bloggers To Write About Your Music

Music blogs are a powerful part of the music industry, and getting covered by those blogs can be a big boost for the career of any independent artist. Without the budget to hire a PR firm, most independent artists have to build exposure for themselves. The advantage of using publicists is that they have contacts within the industry and know how to pitch them for a particular story. The problem is that most artists don't have a budget for a publicist. Even if that's the case, you'll...
 
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Social Media Mixology: Which Networks to Use Together

Different sites have different audiences, favor different types of content and require different kinds of humor. But like a fashionista pairing spots with stripes, sometimes a little mixing and matching with your networks can give you an edge. Being master of all the networks is a godly feat, but knowing how to use Tumblr to up your Twitter game, for example, takes you to a whole new level. Here are some of the easiest ways to pair your social networks together to grow your audiences...
 
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10 Ways To Improve Your Band's Online Marketing In 2014

As we approach the end of 2013, we thought we’d share some tips with you that will help you tune up your online promotion efforts in 2014. Read on for some advice on how to improve your website, e-newsletters, Facebook presence and more. 1. Ensure you have a great site. Yes, it’s easier (and cheaper) to set up a Facebook page than build a website, but there are several advantages in creating a strong site: It marks your band out as a professional, serious outfit...
 
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7 Ways To Increase Your Success In The Music Business in 2014

You’re an artist, you want to succeed, you recorded music. What do you do next? Below is a blueprint that, if you apply over the next year to six months, should increase your chances of success. Some of you may already be doing/have done many of these things, and should start where it makes sense. Others may need to start at step one. The goal is to encourage you to measure and track your activity with respect to reaching fans so you can better define what is working, and...