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A Music Video Isn’t Enough; You Need a YouTube Content Strategy

YouTube is the #1 music streaming platform in the world. It’s the #2 search engine in the world. It’s slowly replacing radio, MTV, and many other platforms for music discovery. It’s become a serious revenue source for musicians too (some CD Baby artists have earned more than 40k from YouTube ad revenue). And that’s why YouTube is more important than anything else in your music career — besides the actual music, of course.
 
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Successful Crowdfunding: A Musician’s Experience of Kickstarter vs. PledgeMusic vs. DIY

By now, we as independent musicians are well aware that our industry is changing. In a lot of ways, the changes are positive: more bands are touring, which means more venues are booking music. Music consumption is at a high thanks to portable players, smartphones and online streaming services like Pandora, Grooveshark and Spotify. Finding an audience for your art is easier than ever, and reaching that audience...
 
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How To Engage Your Fans With Live Online Concerts

Playing live gigs is perhaps the best way to get in front of your fans and interact with them. Why? Because you are delivering an experience. It’s an experience they won’t find anywhere else, and only you can provide. You need to deliver a great experience if you want them to come back. And if you’ve done your job well, they’ll keep coming back - for more shows, more records, more merch, more support for what you do. We won’t go into too much detail...
 
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Five PA System Myths Busted

Let’s look at PA systems—where the amount of myth-making can be pretty substantial. A 3-way speaker is always better than a 2-way speaker. Not necessarily, and this applies to studio monitors and hi-fi speakers as well as PA systems. A well-designed 2-way speaker, with separate low- and high-frequency drivers, can often provide a more balanced sound. A 3-way system requires two crossovers, which can introduce more errors than the single...
 
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Charlie Daniels On His Career, His Stolen ’59 Les Paul, and the Best Guitar Solos

The Southern rock grandpappy, who’s 77, has been a Nashville legend for over 50 years. Daniels’ seminal albums Fire on the Mountain and Million Mile Reflections—released in ’74 and ’79, respectively—sold millions of copies, and his songs “Long Haired Country Boy,” “Uneasy Rider,” “The South’s Gonna Do It Again,” and, of course, “The Devil Went Down to Georgia” have made him ...
 
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10 Things to Know about Tool

Tool are still working on their new album, but that’s okay, because with Tool, it’s always worth the wait. While we twiddle our thumbs in anticipation of new tunes, we look at 10 Interesting Facts About Tool. 1. Even though Tool can fill arenas without releasing any new music, keeping the creative process flowing is important to the band. As frontman Maynard James Keenan explained to Rolling Stone, “As an artist you don't want to become a greatest hits...
 
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Playing in 7/4 Time

One of my favorite time signatures is 7/4: a nice lucky count of 1 - 2 - 3 - 4 - 5 - 6 - 7. I’m not sure why. There isn’t a particular song in 7/4 that resonated with me at a crucial early stage of musical development — at least nothing that leapt out at me as being a specific example of that time signature in the same way that songs in, say, 5/4 did. But then when you step back and look at it, there are some really, really big songs that use that time signature. Pink Floyd’s “Money” is probably the most famous. Oh and the verses of The Beatles’ “All You Need Is Love.” And you can see the intro of Rush’s “Limelight” as either 7/4 or alternating sets of 4/4 and 3/4. The point is, these are all songs...
 
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Neon Trees with Smallpools and Nightmare and the Cat at The Tabernacle in Atlanta, GA

I'm lucky, I get paid to go to concerts and listen to music. Sometimes it's good music, sometimes not so good. Last night with Neon Trees, Small Pools and Nightmare and the Cat definitely falls into the first category of good music. The trio of bands performed in concert at The Tabernacle in downtown Atlanta, GA, and I was lucky enough to be standing in the audience to enjoy the evening with them. Opening...
 
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10 Great Headbanger Quotes from Metal Bands

Of rock ‘n’ roll’s many formats, metal is the most aggressive when it comes to volume, attack and sky-high guitar solos. Metal breathes life into music with a variety of styles and subgenres, but they’re all married by a trust in distorted guitars, heavy riffing and hammering rhythms. In honor of all things heavy, here are 10 Headbanger-Approved Quotes from Metal Bands. Black Sabbath’s Tony Iommi on writing metal music, as told to Gibson.com...
 
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Concert Window 101: Elegant Live Performance Streaming

I’ve written about the platforms StageIt and YouNow, where indie artists can stream a live music performance and even make money doing so. Concert Window was launched in 2011 by Harvard grads and musicians Dan Gurney and Forrest O’Connor to provide the same service. Still running a bit under the radar because they’ve only been live for about 9 months, Concert Window is gaining praise and growing quickly through word of mouth buzz in the indie musician community.
 
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Ingrid Michaelson with Sugar & The Hi Lows and Storyman in Atlanta

Last night in Atlanta at Center Stage I was treated to three acts that, for the most part, bored me to tears. Okay, I know that sounds really bad and makes it seem as if they aren't good musicians and singers. This isn't the case. It's just that my musical tastes go in a different direction. So, to back up a little bit... last night in Atlanta, I was treated to three acts that are pretty damn good singers, songwriters and musicians. I'm talking about indie pop artist ...
 
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From Townshend to Trucks: 10 Giants of the Gibson SG

It’s hardly surprising that many of rock’s most legendary guitarists have plied their craft on a Gibson SG. With its warm sustain, silky fretboard and sharp cutaways, the SG is conducive to all types of playing—from searing solos to chunky rhythms to sinewy leads. Moreover, the SG’s sleek, lightweight design and striking beauty makes it a much-favored instrument for live performance. At various points such notables as Pete Townshend, Todd Rundgren...
 
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3 Tips For Having a Great House Concert

House concerts are great! There aren’t many shows that take such little planning but give such big return. All you need is a house, a host, and some of his/her friends and you’re set! In fact, many artists make a living strictly from touring the house concert circuit. We’ve done a few posts on house concerts in the past (namely guest writer Jason Mundok’s “4 Tips For Knocking on the Door of a House Concert“), but we thought it was time to revisit the topic and offer some fresh...
 
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The Rolling Stones’ Best Album Is…?

Even though The Rolling Stones seem determined to continue to tour, it’s unlikely there will ever be another new Rolling Stones album. After 50-plus years, that’s understandable. So, what about their catalog? The Rolling Stones have rarely been album “conceptualists” – unlike peers The Beatles or various prog rock troupes that followed – and most of their albums are simply their most recent songs laid-down and smacked out into stores. There are good and not-so-good albums...
 
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How To Use Bonus Tracks To Sell More Albums

Why you should release two versions of your album, one for streaming and one for purchase. In a recent article on the Echoes Blog called “Optimize your digital music sales on iTunes,” Jon Ostrow advises that you differentiate between the version of your album on streaming services like Spotify, and the version that’s for sale on download sites such as iTunes (though his argument could also extend to CD and vinyl formats too). Why? In his own words...
 
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