Latest Articles


Four Things You Can Do To Improve Your Odds in Film / TV Placements

Having had the good fortune of song placements in both films and television shows, I can safely say there is no magic bullet when it comes to how to make this happen. That being said, there are certainly things that you, as a songwriter, can do to improve your odds. I've listed a few of these below. Make sure your song is professionally recorded and performed. This may sound obvious but there is absolutely no wiggle room for a poorly sung, performed...

Are You Really Looking for Feedback on Your Songs?

What I’m about to say here applies directly to beginning songwriters, although it can serve as a valuable reminder for those more experienced. I have often mentioned the value of songwriter groups such as NSAI. There is great benefit in getting together with a group of fellow songwriters, talking about the craft of songwriting, and offering feedback on each others songs. However, I have noticed that sometimes a new writer will come into the group, and...

The World According to College Rock

Alternative music got its early start in the late-‘70s and ‘80s, when college radio championed anything mainstream radio would not—and that was a lot. College rock was alternative before alternative was cool. When college stations rocked hard, everything from post-punk to new wave to synth-pop to noise reigned supreme. Read on for choice quotes from some of the pioneers of the college rock rise. Depeche Mode’s Dave Gahan on the biggest changes...

10 Tours To Look Forward To in 2014

It’s a new year, and with that comes a whole bunch of great tours to look forward to during the next twelve months. Veterans like Metallica, and Aerosmith will be on the road, as well as more current acts like Paramore and Halestorm. Since U2 will be coming out with a new album later this year, can we also assume a new tour is in the works? Wishful thinking, I know. Instead let’s take a look at some of the cool tours that have been confirmed for 2014 so far! Please let us...

10 SEO Tips for Musicians

A friend of mine recently asked me about SEO (Search Engine Optimization) tips for his music industry and marketing website. Now, I’m by no means an SEO expert. However, I love when people ask me questions and I don’t know the answers, because it’s an excuse for me to do research. I knew I could improve the SEO on my own websites with what I learned, and also pass that information back to him, thereby placing him forever in my debt. Just kidding about...

Capturing Good Data at Gigs

In a recent post we looked at how to put a good newsletter together – and a large part of that article dealt with sorting out your database before actually emailing anybody. Of course for musicians, a hugely important aspect of building a database involves collecting email addresses at your live performances, so in this post we give you some quick and simple tips to ensure that you’re not missing any tricks when it comes to capturing your fans’ info at shows.

Reagan Boggs Sings From A Personal Perspective

Reagan Boggs drops into quicksand on Feb. 11. Well, sort of. Boggs will issue her new album, “Quicksand,” on Feb. 11. “I am super excited,” said Boggs of her new album. “I feel good about it.” But first the native of Pound, Va. will delve into new songs and old on Feb. 1 at Down Home in Johnson City. “We’ll do a majority of the new album at the show — at least half of it,” Bogg said. “Yeah, we’ll do ‘Better Man,’ too.” In “Better Man” Boggs referred to the...
Eric Paslay

New Artist Spotlight: Eric Paslay

Eric Paslay’s story is familiar, from his upbringing in Waco and Temple through his gigs on the Lone Star circuit and inevitable move to Nashville. Eventually hired by Cal IV Publishing, the tall Texas redhead penned several hits. He won CMA’s coveted Triple Play Award for writing or co-writing three songs that hit No. 1 in 2012: “Angel Eyes,” “Even If It Breaks Your Heart” and “Barefoot Blue Jean Night,” which also was honored as ASCAP’s Country Song of the...

Los Lonely Boys in San Juan Capistrano

Throughout their hard-hitting 100-minute performance Friday night, Feb. 7, 2014, at the Coach House in San Juan Capistrano, Los Lonely Boys need not have worried whether the capacity crowd was interested in hearing songs off the group’s new album, Revelation. Thankfully, they drew an enthusiastic and discerning audience interested in anything the Texas rock ’n’ blues trio served up. Singer-guitarist Henry Garza stepped up and asked, “Are you ready...

Finding And Nurturing Your Musical Niche

To be successful, you need to master social media marketing and be ruthlessly proactive when cultivating a fan base and a musical niche. Find and nurture a musical niche. It may sound discouraging, but to be successful you need to compete with the several million musicians worldwide who are online vying for the attention, loyalty, and money of music fans. And I do mean millions – right now, Reverbnation alone has a community of over three million musicians...

How To Create A Great Band e-Newsletter

For a lot of bands I talk to, an email database or e-newsletter is really a bit of an afterthought; they are more concerned with building up a Facebook or Twitter following that is big enough to impress that A&R guy from Pink Floyd's "Have a Cigar." But actually, a good email list and a great series of e-newsletters represent an extremely important way to stay in touch with your fans. You are in control of the communication - not a Facebook algorithm - and, through...

The Live Online Concert Experience: Creating The Right Vibe

Have you ever played a gig in a great venue, but the lighting was just bad (too bright, too dim, bad color, etc…)? What about playing on that “sorry excuse for a stage” in the far corner of a room and your audience had a hard time getting close or hearing well? I think we’ve all had more than our fair share of depressing show experiences, as performers and fans. But there are the awesome ones too! Remember that show at the amphitheater where the sunset rested on...

How to Create a Music Marketing Budget in 4 Simple Steps

One of the most important things you can do to prepare for the year ahead is to create a budget for your musical activities. Having a budget will give you a much clearer look at where you want to go financially, how you’ll get there, and what your progress is along the way. We’ve broken down the process into 4 simple steps to help you create a budget : 1. Ask a question. To help determine what your financial goals for the year will be, first ask yourself some questions...

Post-Show Procedures: 8 Things Every Band Should Do After the Performance

Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.? In almost every professional endeavor, there is some kind of routine or review period to measure performance or follow-up with customers: In sports, the coach diligently sits down with the entire team to review footage of the previous...
Ronnie Milsap

Ronnie Milsap Looks Forward to the Past

Ronnie Milsap has no fear of mining his past and building his sound on what he retrieves. All the elements of his new single and title track, “Summer Number Seventeen,” written by Joe Hunter and Sam Hunter, harks back musically to much of his catalog. His longtime, loyal fans will ease into it like weary listeners into a warm bath of reverie. Inspired as much by Jim Reeves as by soul giant Jackie Wilson, Milsap embraces multiple influences. That’s why...
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