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How Do I Find Media Outlets For Press Coverage?

So you’ve just booked a show at venue XYZ in Nowhere, Virginia. The first think you want to do is ask your booking contact at the venue if they can recommend a few local media outlets for you to reach out to. In most cases they’ll be able to give you both the name of the paper and the direct contact of the music editor. It’ll save you some time and you won’t need to go searching around on the website for the editor’s email address. That can be a pain…especially since many outlets like...
 
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YouTube Launches Fan Finder

Behind every great channel are great fans. A few months ago we announced Top Fans, a tool to help you interact with your most engaged viewers. Today we're launching Fan Finder, a new initiative designed to help you introduce and connect your channel to new fans, at no cost to you. To get started with Fan Finder, just create and upload a video introducing new fans to your channel (more on that below) and then submit it here to Fan Finder.
 
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What Exactly Happens on a Music Video Shoot?

Music video shoots are one of the most exciting collaborative projects imaginable, usually seeing a convergence of numerous skills from across a variety of industries just to make the magic happen. As such, few other places provide so many opportunities to meet and mingle with musicians, film directors, producers and other important people. If you're interning at a label or studying at somewhere like the NYFA, you have plenty of reasons...
 
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The Independent Musician’s Black Friday Checklist

30% of CD Baby’s annual music sales take place during the last 6 weeks of the year. That’s a whole lot of CDs, vinyl, and downloads being purchased by fans of independent artists around the world. Black Friday (that crazy shopping day after Thanksgiving) is only a week and a half away, and we want to make sure your sales go up throughout the holidays too. Are you ready to capture the most music sales this season? You don’t have to spend hours...
 
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How Selling Out Saved Indie Rock

Not long ago, the idea of selling a song for a commercial would have been seen as career suicide. Now, thanks to the music industry’s implosion and the rise of a new generation of artist-friendly ad execs, bands can barely survive without doing so. But has the bubble already burst? It’s 2 p.m., the Friday before Christmas 2012, on the 21st floor of the Leo Burnett building in downtown Chicago. Young executives, creatives, admins, and interns are all packed into a large meeting room, giddy...
 
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5 PopsterX Artists You Should Know

PopsterX has only been live in beta for a few weeks, but some brilliant artists from Sydney, Australia to Los Angeles, CA and across all genres have discovered what it can do for indie artists. One artist is an 8-time Grammy nominee jazz master and another has already been offered a deal in Hollywood. PopsterX gives big rewards to weekly number 1 artists including a non-exclusive agreement enabling their A&R team to personally pitch artists for corporate sponsorships, song placements...
 
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The 10 Artist-Music Commandments

Finding the right answers often comes from asking the right questions. As an artist you must always be aware of yourself and your brand as a whole. The more you know about yourself, the easier it will be to promote and build your brand and gain the exposure needed to have a successful career in music. Artists often overlook these questions and continue to shoot aimlessly in their careers, which leads to failed marketing campaigns, bad reputations and a whole lot of running in place...
 
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Indie Artist Spotlight: November Artist Reviews Online At Indie-Music.com

This month, Indie-Music is proud to feature an eclectic group of artist reviews that cover a wide range of musical ground. November’s new crop of reviews feature the experimental and exciting return of Son Lux, the throwback grunge-infused rock of Red House Glory, the smooth jazz collective SKETCHES, orchestral folk pop courtesy of Harker, and the fresh but familiar French jazz pop of Clara Bellino. November’s artist reviews feature Son Lux’s ...
 
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The Future of Music Is Standardized Metadata

I’ve participated, either in person or online, in several music industry events in the past two years. The speakers and panelists have opined on the sorry state of the industry and the plight of independent muscians, and have pointed a forest of fingers: It’s the labels’ fault. Technology (Napster) killed the music industry. Music piracy is the problem. Now that everyone can buy ProTools and become a musician, there’s just too much free [not always good] music. It’s just too hard to...
 
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The Business Startup Guide For Indie Bands and Musicians

Independent bands and musicians could learn a lot from emerging business startups. From a marketing standpoint, they really aren’t all that different, in that both are challenged to do more with less and still exceed expectations in order to stand out among the competition. Just like startups, many bands will fizzle out within their first year. That’s why it’s important for bands and musicians to have a solid strategy to successfully market their product. Because let’s be real, we’re not just...
 
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6 Ways to Get More People to Your Shows

Do you sometimes feel that your band’s draw is languishing? Are you tired of seeing the same people at your shows and want to play to a new crowd, even in your hometown? If you’re like most musicians, you know that you absolutely can do better, that you have more fans out there than who actually show up at at the venue, and despite always receiving positive feedback, you don’t know why more people aren’t showing up. Here are some tips on building some momentum back into...
 
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4 Reasons It Pays For Songwriters To Be Patient

Looking back on twenty-plus years of writing songs, it’s a lot easier for me to connect the dots now and see that the things I was doing years ago would eventually bear fruit. I can safely say that nothing ever moved as quickly as I thought it would and, yet, I’m constantly surprised at the ways that my long-forgotten efforts have come around to generate royalty income. All that to say, it would have saved me a lot of frustration knowing that getting up every day and working on my craft...
 
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Reach New Fans By Recording a Holiday Single

People seem to have an insatiable appetite for holiday music. The radio stations start broadcasting it earlier each year. (I heard a Christmas carol the DAY after Halloween!) And Big Box stores and record stores alike have already stocked their shelves with the latest seasonal releases. And while it’s too late to get a brand new CD widely distributed to physical stores in time for the holiday rush, you’ve still got time to record and release a digital single online. By doing your own...
 
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Should I Book A Tour In The Winter?

Should independent artists actively book winter shows? This is my first full year as a full-time musician and I’m noticing a lot of music friends aren’t filling their calendar as actively…be it wanting to spend time with family, avoid the snow, focus on songwriting, or just rest up. What do you guys think is best during the winter? This is an especially good one. I personally am counting down the days till the end of November because once Thanksgiving hits, I’ll be staying put until early January...
 
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Concert Review: Christmas Time's A-Coming With The Oak Ridge Boys

Christmas is such a special time of year, and made even more so by the legendary Oak Ridge Boys who kicked off their 2013 Christmas Time's A-Coming Tour at the Crystal Grand Theatre in Wisconsin Dells, WI. In their 24th season taking the Christmas Tour on the road, the Mighty Oaks performed their timeless hits as well as favorite Christmas songs for the sold-out audience.
 
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