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Ready To Rock But Not Ready To Crowdfund

As an independent artist in the online community, it’s hard not to notice all the active and successful crowdfunding campaigns happening all over the social networks. In fact, I was quite taken with a podcast interview with Benji Rogers, the founder of PledgeMusic. I felt that he was personally imploring me to indulge my fans who wanted desperately to have a hand in furthering my music career and be appreciated for it. I was so jazzed that I overlooked...
 
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What’s More Important: Product or Publicity?

In response to a post Grassrootsy put up a few weeks ago, How Do I Get My Stuff Featured on Music Blogs?, one of their readers asked for advice on how to get blog writers to review his music. The post got plenty of hits and even a number comments and helpful suggestions from music reviewers (check the comments section). After a lengthy response, Grassrootsy received a pretty angry letter from the artist who submitted the original question. With...
 
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The Resonant Human: The Science of How Tempo Affects Us

You’re walking along, enjoying some of your favorite music on a pair of headphones, when all of a sudden you realize you’re re-enacting Survivor’s “Eye of the Tiger” video, stepping in time to the music like someone on a mission: Left foot in sync with a bass drum, right foot with the snare, or vice versa. Depending on your disposition, you might feel emboldened or embarrassed. If it’s the latter, take heart. There may be biological reasons why your steps fit ...
 
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Vid O’ the Week – Chloe Kat

Chloe Kat: this girl knows what she’s doing. Mixing Californian rhythm with Tennessee swagger, listen to her perform on top a hill for Song Guerrillas. I first stumbled upon the vocal wonders of Chloe Katerndahl a couple of years ago through a video her and her friends made entitled YOUTH. It comes across like such a perfect, homemade snapshot of what we’d all like YOUTH to be, that I was a little dubious at first as to whether it was some secret ...
 
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Bruno Mars In Concert in Cleveland

Although he is technically a pop star, Bruno Mars is a throwback artist in every way. He starts on time, he plays like Chuck Berry, moves like MJ and is rooted in doo wop. The Filipino / Puerto Rican heart-throb stopped into Cleveland on a near 90 degree day and made it even hotter. When the palm tree curtain dropped on the “Moonshine Jungle,” Mars got the crowd instantly on their feet and singing along to an assault of the power packed trio, “Moonshine,” “Natalie...
 
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10 Great Session Guitarists

You may think playing in a band is sometimes tough, but it’s nothing compared with being a session guitarist. You’ll be playing other artists’ songs. You’ll be required to work very quickly. You often need to be able to interpret others’ ideas without your own ego coming into play. And you need to be super-versatile enough to change playing style and tone for whatever your paymasters demand. But also to have your own ideas to flesh-out the bones of...
 
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Is Heavy Music Making a Comeback?

For years now, heavy music has fallen out of the mainstream. Bands with an affinity for alt-folk, synthpop, dubstep, EDM and pop have caught on with the masses, leaving bread-and-butter heavy music genres such as rock and metal to smaller crowds. But, there are signs heavy music is making a comeback. Metallica will headline Glastonbury this year, making them the first-ever metal band to headline the festivities. Coachella brought some heavy ...
 
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Save a Little, Lose a Lot

The worst thing you can do is to spend too little and get nothing in return! The old adage: “You get what you pay for” is true. The best usually costs more because you get more. And sometimes “money saved is money wasted.” I have recently had a run of songwriters coming to me with really good songs but poor recordings asking me to re-record and/or “fix” them. I’m not sure why, but I’d like to think it is because there is a group of newly enlightened...
 
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5 Mistakes Artists Make In Promoting Their Music

Making it in the music industry as an artist often involves a lot of selling of yourself and your music. There are however right and wrong ways to go about doing that. Here are 5 of the most common mistakes artists make when it comes to promoting their music and trying to get the attention of music industry executives. 1) Reaching out to the Wrong People. The easiest way to waste your time and annoy someone in one move is by targeting the wrong...
 
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How To Promote Your Music As An Older Band Who Can’t Tour

Every week we answer our readers questions in an open thread. This week reader Joe Frank asked, how you can effectively promote your music when you have a full-time job and can’t tour? Rest assured, all hope is not lost. Play Local – The first thing I would recommend is to not be upset that you aren’t touring. In our new book, we recommend bands to not tour before they are able to draw in a sizable audience in their hometown and the surrounding...
 
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Comedians George Lopez and Bryan Kellen in Concert - Atlanta

Comedy, like beauty, is in the eye of the beholder. What one person finds humorous, another might not see the funny side of things. Such was the case for me last night when comedian, actor and television host George Lopez brought his stand-up routines to the historic Fox Theatre in downtown Atlanta. Okay, so I'll be blunt... I'm an Irish white chick. I love Mexican food, but I guess I don't understand the culture very well because many of the...
 
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Government-Subsidized Touring?

On the whole, US-based musicians aren’t conditioned to think about grants and subsidies when it comes to funding their music careers. Most of us don’t know where to look for them, and we don’t know how to apply for them. But as my interview with Rob Cimitile shows, there is some public (and private) money out there waiting to be claimed by US artists. In many other countries though, musicians are more aware of opportunities...
 
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How to Produce a #1 Hit Song: “All of Me” by John Legend

There’s always a song in the #1 slot. But not all those chart-toppers are destined for true greatness – they come and then they go, entertaining millions for a shining moment before fading away. John Legend led the way the last few weeks with "All of Me". John Legend led the way the last few weeks with “All of Me”. “All of Me” by John Legend is not that kind of #1. It’s the other kind of #1 – a song that grows and grows, and then will never go. The track ...
 
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10 Step Marketing Plan for Artists

Promotion seems to be what every indie artist struggles with the most, but it’s also one of the most important aspects of any artist’s career. Even if you are paying for PR or some type of promotion, there are things that you can be doing that will put a strong push behind your campaign. In order to help you out, I’ve put together a list of 10 steps you must take in order to make the best out of promoting yourself. A big part of your promo campaign will be...
 
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Vid O’ the Week – Kaja Gunnufsen

Kaja Gunnufsen is an electonic pop princess from Oslo, Norway. Although, forget the sugary sweetness that that description probably conjured up. This girl is straight up, undiluted and unpretentious in the way she presents both herself and her music. She’s got the solo female with a piano act down, similar to Sia I guess, if she’d been born in Eastern Europe. I found Kaja’s video to Au today, which was filmed entirely in black and white on the number 12 train...
 
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