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Improve Your Music Marketing Campaigns

There is a focused way and an unfocused way to execute music marketing campaigns. These 10 tips will help keep you focused and improve your music marketing. Direct marketing is the process of bypassing intermediaries to communicate directly with fans, build awareness, and generate sales. Emailing tour dates, texting announcements about contests, and posting website...
 
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Merchandising From A To $

Whether your band is Maroon 5 or you’re just five guys marooned in a cargo van in Gary, Indiana every Friday night, you stay in business by generating revenue. Besides performance fees, there is no more consistent method to generate revenue than the sale of band merchandise. It not only augments your performance income but it also represents phenomenal promotional value when...
 
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2015 Social Media Checklist for Musicians

I began teaching a social media certificate class this month to 31 adults in downtown Seattle at the University of Washington’s Continuing Education Program. I’m really enjoying it – the students are enthusiastic and operating all at different levels of social media expertise and experience. Creating material for a three hour class on a weekly basis is no walk in...
 
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Tales of the Worst Music Gigs Ever

There are times when gear explodes, drunks attack, and people vanish. But even the worst music gigs can be valuable learning experiences. Every musician has stories of the best gig ever, that performance where the music clicked, the crowd roared, and the stars aligned to create a brilliant, uplifting, and transformational evening for everyone involved...
 
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Have The Smith Street Band Penned a Relevant Protest Song?

“I wish I could live in peace. I wish I could find some somewhere”. Amongst distorted bass notes echoes this desperate plea for refugees in the closing moments of The Smith Street Band‘s charity single Wipe That Shit Eating Grin of Your Punchable Face. The issue of asylum seekers is an important one to me. My parents immigrated to Australia from Sri Lanka...
 
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Vid O’The Week: Hedge Fund – Object Of My Affection

Hedge Fund‘s latest music video for the track, Object Of My Affection, will make you go insane with the explicit tease of sexual tension. The free and fast moving, and often incomplete black outlined drawings in this animation, plays with the idea of being present in your fantasies, and yet remain heavily detached from reality – in your fantasy your imagination is able...
 
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Highest Grossing Rock Tours of 2014

Billboard recently published a list of the 25 biggest tours of 2014, based on total gross figures, number of attendees, and number of shows played. It’s been another stellar year for live music, even though the numbers for 2014 can’t compete with the enormous increase in revenue for live music between 2012, and 2013. Billboardreport that...
 
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Hooks – And How to Make Them Pay Off!

I’ll assume you all know that a “hook” is an element of a song that hooks the listener into it; makes the song stick in their head; makes them sing it (even sometimes against their will); makes them tell their friends about it … and make them listen also; and, most importantly – sells the song to them! With that assumption, let’s talk about types of hooks and how best...
 
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Are Vinyl Subscription Clubs the Future of Analog Listening?

Nick Alt anticipated the recent resurgence of vinyl pretty early on. For years, the Los Angeles-based musician and producer (he counts St. Paul Peterson of Prince's bands the Family and the Time as an acquaintance and did production for Pomplamoose's Nataly Dawn) has been buying two copies of every vinyl record. "I always buy one for me, and one...
 
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Vid O’The Week: Ego – Where the Wild Things Are AV Edit

Reviving the classic children’s picture book of Where the Wild Things Are (1963) is audio DJ and visual artist from Sydney, Ego. This timeless tale has been adapted into an animated short, an opera, a feature film and now a visual remix which focuses its attention on a child’s farcical tendency to be quite vicious and animalistic when they demand something. Ego’s video...
 
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Three Easy and Creative Fan Engagement Ideas for 2015

If you don’t take risks and try out new things, you’ll never know how much further you can get. I recommend that instead of taking a huge leap and trying to do too much at once, take little steps, gradually making small tweaks in your strategy. This is easy, won’t take you very much time, and is a good way to jumpstart your career in 2015.
 
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Seven Tips For Getting Your Songs Cut

When you’re starting out as a songwriter, a common scenario is that something in your life moves you to the point where you’re inspired to write about it and, thus, your song is born. This may still be the case - and on some level I hope so - but if your hopes extend to getting your songs cut by someone other than you, there are some important considerations to keep in mind.
 
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DIY, But Don’t Do It Alone

The concept of DIY has been evangelized, refuted, and defended as the way to achieve success in music in today’s music industry. No matter what your opinion is regarding the do-it-yourself ethos, there is one thing that should be universally accepted: do-it-yourself doesn’t mean you are a one person machine. Every successful musician or band has,,,
 
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A Musician’s Guide To Setting And Achieving Goals For 2015

It’s a new year and a clear slate is in front of all of us. The turning of the calendar from 2014 to 2015 is an ideal time to set your goals. I see a marked difference between artists who set finite goals and those who do not. Ask yourself: Is this the year I want to make a difference for my musical career? And if so – what difference and how?
 
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Bob Seger and The J. Geils Band in Concert - Duluth, GA

When you talk about 1970's and 80's rock 'n roll, there's just no way to discuss the music of the era without the name Bob Seger figuring prominently into the conversation. With a career spanning five decades in the music industry, induction into the Rock and Roll Hall of Fame and millions of records sold, Bob Seger and the Silver Bullet Band have been a mainstay...
 
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