Add a Downloadable Press Kit to Your Musician Website

by Chris Robley

download-buttonIf you want bloggers and journalists to write about your music, and if you want to impress talent buyers so you can play more gigs,  you need to make it easy for them to write about you or get a feel for your music by providing them with all the essentials.

A few weeks ago, I listed the 10 things that every musician website needs to have in order to make the job of talent buyers and editors a little easier. But there’s one other, simple thing you can do to increase your chances of getting written about or booked for the show.

Create a zip folder that includes:

* a one-sheet (PDF) or bio (Word doc)

* 2 or 3 high-res photos (at least 300 dpi) in both landscape and portrait orientations (because you never know what publication or website will need)

* any articles, reviews, press quotes, or press releases that might be useful to a journalist or blogger

Upload the folder and make it easily downloadable from your “Press” page. This way, the person checking out your music can access the press information without having to come back to your website (or when offline).

Quick Tips:

1. Be creative with your photos. Avoid cliché settings. Try to capture what makes you unique.

2. Keep your bio or one-sheet brief. Include only the most important facts and make sure it tells a story. Journalists love good stories.

3. Watch this quick video on creating a band or artist one-sheet.

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